As part of our ongoing commitment to providing a world-class customer service, we are pleased to announce two new tech enhancements to our remarketing processes, which will attract new Members to our ever-expanding global buyer base and maximise value for our Sellers.
As a company with a results-focused culture, we’re committed to continuously improving what we do and how we do it, to create a beneficial customer experience for both our Sellers and our Members.
There’s been a significant impact on buyer behaviour since the dawn of Covid. With production and parts issues hitting the new car market, and a lingering reluctance to use public transport, buyer focus has shifted to the more cost-effective and convenient option of the used car market.
This has made Copart membership, which provides access to thousands of vehicles at auction every day, an attractive option to a bigger audience than ever before. And this audience is increasingly tech-savvy, demanding fast and efficient service, and a range of digital tools which will enable them to make purchasing decisions instantly online.
With so much information at their fingertips through Copart’s auctions, it is vital that we do everything we can to showcase our Sellers’ vehicles in what we refer to as “the best possible light”.
Our remarketing platform is essentially a shop window for these valuable assets, and we are committed to delivering the very best financial returns.
With this in mind, we have recently made some new tech enhancements to our online auctions which will make it even quicker and simpler for buyers around the globe to make informed buying decisions when they browse Copart’s unrivalled selection of vehicles.
For our Members, having as much information as possible about a vehicle is crucial for making informed buying decisions. But in order to balance our desire to provide the best service possible alongside keeping both our teammates and customers safe, we have currently moved away from physical viewings.
Virtual Vehicle Visit Service
We’ve launched a brand-new Virtual Vehicle Visit Service which enables our Members to inspect the vehicles they are interested in from the comfort of their home or office.
For a small fee, Members can book a 10-minute viewing timeslot, where a Copart teammate will provide a tour of the vehicle over Whatsapp video call.
This enables our Members to view vehicles safely, while still enjoying a personal one-on-one customer experience, as well as reducing their carbon footprint as they will no longer need to drive to the Operation Centre.
- New service gives Members increased confidence in bidding on their favourite vehicles.
- Removes the time or fuel costs involved in travelling to an Operation Centre.
- Reduces carbon emissions for customers who would normally travel to view.
- During the call, Members will be shown inside and outside of the vehicle, be able to view areas of damage or concern, and see the engine being started (where possible).
- This personalised and interactive one-on-one service gives the Member the opportunity to ask specific questions about the vehicle.
- Provides an improved membership experience and likelihood of purchase, leading to better financial returns for our Sellers.
- A more convenient and comprehensive method of viewing will attract more buyers to Copart’s auctions, driving competition and increasing the final sale price.
Virtual Backgrounds
We’ve also started a trial on selected high-value vehicles which introduces Virtual Backgrounds to enhance Lot images on our website.
The addition of a clear and generic background brings the vehicle into sharper focus for buyers, with no other visual distractions. This undoubtedly provides a more professional and luxury impression of our high-value vehicles, helping to attract higher bids at auction and improved returns for the Seller.
And, by removing the need to move vehicles to a clear area of the Operation Centre for imaging, we are reducing unnecessary carbon emissions and enabling our teammates to use their time more effectively on other tasks.
- Enhanced image quality – sharper and clearer images are more attractive to buyers.
- Reduced vehicle movement reduces Copart’s carbon emissions and improves efficiency.
- Faster imaging process means vehicles enter our online auctions quicker.
- A more professional looking image creates a more prestigious feel to the vehicle.
But it’s not just tech that secures maximum sales returns. In addition, our team of Vehicle Remarketing Specialists perform a vital role by thoroughly reviewing all of our sellers’ vehicles to ensure they are always shown in the best possible light at our online auctions.
They are responsible for assessing and reviewing vehicle information to ensure that the specification, images, and description are correct and meet our high standards, and that the vehicle has been assigned the right ABI categorisation.
Liaising with our Sellers and their representatives, our specialists can suggest changes that need to be made to maximise value, including adjustment of price where necessary.
This high level of expertise not only provides buyers with a more open and transparent online experience, but for our sellers results in higher returns and a strong, trusted, and collaborative working relationships with Copart.
Our expertise and rapidly expanding range of remarketing services and solutions, alongside targeted member communications and utilisation of the latest digital marketing tools to drive website traffic and visibility, consistently drives year-on-year increases in new Copart Member registrations.
This is all fantastic news for our Sellers, who will benefit from reaching an ever-growing global buyer base and increased sales returns from our auctions.
At Copart we never stand still, and we are always listening to feedback from our Sellers and Member about how we can keep on improving what we do.
Watch this space for the next range of exciting new tech enhancements which are currently under development and will be launched soon!
“Our ongoing investment into enhancing and developing our technology underpins our commitment to continuous service improvement and forms a significant part of our Copart Cares 💙 CSR strategy. Supported by our extensive global buyer base and unrivalled operational capabilities, we’ll continue our relentless drive to keep doing things faster and better to benefit all of our customer groups.”
Jane Pocock, Managing Director of Copart UK & Ireland
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