We have further enhanced the Copart Owner Connect SMS service with a new customised design feature, as part of our continuous customer service improvement programme for both our insurance partners and their policy holders.
Our Owner Connect service sends an SMS text message to policy holders to arrange collection of their vehicle. The message provides them with the collection information, a checklist of what they need to prepare, and the ability to select a convenient collection date.
Since its launch, this service has improved communications with policy holders and Automotive customers, and has resulted in a faster, more seamless overall collection and claims process.
We’ve continued to invest in the development of this technology to further improve the customer experience, and are delighted to offer a bespoke, personalised design feature which allows insurers to display their own company branding and colours within the Owner Connect portal.
This creates a more familiar look and feel for policy holders logging in to review their collection information, building trust and strengthening relationships between Copart, the insurance company, and their policy holder.
“Policy holders may not be familiar with Copart, so the introduction of their insurance company’s branding and colours within the Owner Connect portal provides an element of familiarisation, which is really important and further strengthens relationships between all parties involved in the collection and claims process.
It helps to increase trust and confidence levels, during an already stressful situation, as they are seeing communications linked to a brand they recognise and are comfortable with.”
Paula Varley, Account Director – Insurance
In addition, we have also updated the Owner Connect service to include more data collection around personally identifiable information (PII).
“With many modern vehicles storing significant amounts of personal data within infotainment systems, we have now included additional data clearance prompts and questions within Owner Connect. This will further support the safe and secure removal of all sensitive data for our customers, from Sat Nav systems through to smart phone connectivity services.
This, combined with the synergy of brands created by the new bespoke design feature, takes our Owner Connect technology to a new level.”
Mark Godfrey – Strategy, Marketing & Automotive Division Director
These enhancements to Owner Connect demonstrate our commitment to digital transformation and our ongoing investment into developing technology to improve the customer experience.
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